GROUP MEMBERS: Bronte Hogarth, Samantha Smith, Vanessa Trinh
Don’t let your favourite TV shows get axed/get the chop!
The relationship between the ratings and the future of your show!
- Ratings across the board
- Why did these shows get the chop
- Who are the viewers? Do they influence the longevity of these shows?
Exploring the relationship between the chances of renewal or cancellation in relation to the ratings and demographic rankings of television shows.
Our focus is on the five major television networks in the US: Fox, CBS, ABC, NBC and the CW.
It is assumed that ratings are the only cause for the cancellation or renewal of a particular show. When looking at all the factors in the decisions of the networks to axe a show, many other factors are considered. One of which is the demographic rating where most of the money is made from advertising revenue. It is discovered that a high number of viewers does not guarantee the safety of a particular show. It is the demographic rating, of viewers between the ages of 18-49, which networks and advertisers consider when making their decisions. The higher the demographic rating (regardless of viewership), the better chance a show has to continue into its next season.
Research into Nielsen, the company who collects data from a select number of households, has shown that these figures are not representative of the entire population and that shows may be axed arbitrarily on a system that is only just beginning to consider new media platforms such as digitisation and the internet.
The creation of this visualisation will endeavour to enlighten the audience about their contribution to the future of their favourite show.
VISUALISATION LINK: TV Programs… Who got the CHOP?
Our visualisation explores the relationship between the prospects of renewal or cancellation in relation to the ratings and demographic rankings of television shows.
Visualisations to us is an interactive visual representation of data that highlights a link or relationship between two sets of data. Not only is it a useful tool in demonstrating this relationship but it is also useful in researching and processing large amounts of data and correlating it into a simple graph or representation. We then can dissect and analyse this data easily to find connections between two or more aspects of data.
In our visualisation we wanted to research the discover why it is that tv shows are cut after only a few episodes are shown and in particular whether this correlated with the number of viewers or tv ratings. Our focus is on the five major television networks in the US: Fox, CBS, ABC, NBC and the CW.
In our research we looked into the number of shows of our five networks, that were being renewed, or has been axed for this coming season. We then compared this against the ratings of the tv show as a whole and the ratings for the each demographic.
We found that the number of ratings as a whole was not the deciding factor of whether a show was kept or not (as is the case in …). Instead we found that the shows with a high rating within the demographic class of 18-49 were renewed even if the overall ratings were lower than a show that was cancelled. We concluded this demographic has most influence in deciding what shows are prosperous or not. This is speculated to be because of this demographic is the main target audience for advertisers.
Nielsen is the market research company that is responsible of tracking the numbers of views for each show, this is done through the study of a small sample group that ranges in demographics and then these results are applied as percentages to the whole of the American population.
Our research has found that these figures are not representative of the entire population and that shows may be axed arbitrarily on a system that is only just beginning to consider new media platforms such as digitisation and the internet.
The invisible entity we aim to highlight is the actual relationship between ratings and the and the likelihood of a show being axed. Most people assume as we did, that the sole overall ratings decide a shows prospects. As shown it is actually the demographic of 18-49 which is the predominant deciding factor when it comes to whether a show is renewed or not.
TV show renewals and the relation to ratings is already pre-existing, there are websites dedicated to the publishing of weekly tv ratings however our visualisation correlates this data with the number of shows being cancelled across five major networks. This makes visable the links to other factors like demographics and the power of advertisers upon TV renewals. It also makes the data and interlinking factors simple and easy to understand by taking the dry, bland statistics and making them more enjoyable to view and easily distributed.
Perhaps greater understanding of these links will therefore encourage audiences to watch their favourite shows on TV to stop them from being cancelled. It also makes apparent that not all viewers will count as a rating on the shows, all those who are not employed by Nielsen will have to find an alternate ways of expressing their interest in a show such as writing to the tv station, or joining fan bases.
-This issue intervenes in publics such as:
New media vs. Old media
We see a flaw in the ratings systems and how the current ratings are being projected across the whole of America from a small sample group. These American ratings then decide whether these shows continue to be produced and ultimately whether they continue in nations across the world. Not only do these ratings not account for all the viewers but they do not account for online viewers who may watch this on tv playback programs such as 7Plus which are run by the television station and also for those who download it illegally through torrenting. We see a these new program platforms being disregarded when it comes to rates and ultimately a shows prospects.
Through this lack of regard for other platforms we see a dismissal of recognition of the social norms of society. Today it is widely accepted that television does not restrict your timetable or dictate your leisure time, we now have other options such as playback tv and torrents. We should be punished with the axing of some loved tv shows as the tv stations not coming on board with the changed public opinion and alternate viewing.
These alternate viewing platforms also bring up a range of other issues such as Legal vs. illegal, and whether people would stop downloading if there shows we’re kept not only the tv viewing schedule but on playback television without advertising, time limits and geographical licensing restrictions.
The creation of this our visualisation will endeavor to enlighten the audience about their contribution to the future of their favorite show.
What is the invisible event/entity/pattern we are going to make visible?
TV show renewals and cancellations in relation to their ratings and demographics across the major networks in America CBS, Fox, ABC, the CW and NBC.
To what extent does it pre-exist out making it visible? To what extent are we ‘creating’ it via making it visible? Or both?
It is assumed that ratings are the cause of renewals or axing but it is not always a focus. We are also focusing on other relationships in creating this visualisation. We are linking this assumed knowledge to other factors that will contribute to this result such as demographics, audiences outside the US (not consider international ratings) and new media on TV ratings (i.e. the internet) à Networks haven’t adapted to new media
What difference does it make to publish such a visualisation?
Express interest in the correlation between these factors and how it affects their shows/leisure. It makes dry, bland statistics more enjoyable to view and will therefore encourage audiences to watch more TV in order to prevent their shows from being cancelled. It will inform the audience of these interlinking factors.
In which public does such a visualisation intervene?
New media vs. Old media
Corporate interest vs. public interest
Temporality – Care structures of Daliness
Flow of everyday life is constructed through sequence of programming in television
Subjective time – do not have to go with the timetables established by the major networks
Legal vs. illegal
Legal measures are either geo-locked or available for a limited time
Bombardment of advertising